Corporate Reputation Study: Amazon and Apple No Longer Rule
Surprising results from the latest Harris Poll
When we think of the biggest leaders (and losers) in corporate reputation, we often think of major brands and large companies rather than smaller regional businesses. And if someone were to ask us to guess which brands are likely to take the top spots in such a ranking, we’d probably name reliable stand-bys like Amazon or Apple. But the results of Harris Poll’s 2015 Reputation Quotient challenge both of these assumptions.
This year’s poll measured the reputations of the 100 most visible companies, scoring them on a scale from excellent (scores of 80+) to poor (scores of 50 to 64).
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