Corporate 'Fact-Checking' Blogs: Trend or Fad?

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In the wake of aggressive corporate communications moves like America’s biggest company “fact-checking” New York Times op-eds, we thought we’d check in on BlackBerry, the former best friend of Alicia Keys.

Last week, the company’s SVP of marketing announced the launch of its own “fact check portal”, which is usually the kind of thing reserved for politicians whose enemies will never believe that they have, in fact, seen the birth certificate.

So how is the portal doing so far?

A more relevant question may be whether the company’s self-proclaimed status as “one of the most watched brands out there” is accurate.

  • First we have a quick single fact post claiming that the company “moves more secure data through its infrastructure than any other EMM vendor”, but that doesn’t mean much without some context
  • Then came a post on “The Great BlackBerry Migration Myth” that simply lays out the benefits of the company’s product rather...
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