Corporate Customer Service Doesn’t Set the Bar High Enough

“Often companies think their customer service experience is better than it really is. However, most corporate customer support fails because it’s not human and is run through the marketing or PR departments.” That was the stark assessment of Frank Eliason, SVP of social at Citi. As a presenter at the Brands Conference on Wednesday in New York he outlined general problems facing the area along with ways to address the issues.