Cookie Monster Tries to Stick to Resolutions in New Google Ad

It’s that time of year again — the time when TV, print, radio, and online ads remind us at every turn that we resolved to lose weight, get healthier or otherwise improve ourselves in the new year.

While we, like you, are already sick of hearing about discounted gym memberships and the countless ways we could “jump-start” our diets, this resolution-related ad made us smile; not only is it honest about the way resolution-makers tend to behave (off the wagon before ever really getting on it), but it playfully makes us feel we’re in good, joyful company, rather than feeding the inevitable guilt spiral resulting from resolution failure.

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