Converse Supports Fan Fighting Cancer With #SneakersForSarah

A truly personal campaign from the sneaker giant.

In my three years writing for PRNewser, I’ve covered many-a-story about brands interacting with their customers and fans — sometimes in epic fashion, sometimes without a shred of tact. My favorite stories to write about, however, are those in which companies or brands use their considerable power for good — by making a tangible difference in the world, a community, or even for a single person.

In this case, the company to do just that was Converse, and the person positively affected by the brand’s outreach was my lifelong friend Sarah, who is currently battling a hereditary form of stomach cancer.

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