Cone CR Study: 93 Percent of Consumers Will Boycott for Corporate 'Irresponsibility'
This week, Cone released the 2011 Cone/Echo Global CR Opportunity Study with findings showing that consumers are just as likely as ever to hold companies accountable for corporate social responsibility.
Among the findings, 93 percent of respondents said they would boycott a company for acting irresponsibly. And more than half (56 percent) said they have in the past year.
Cone and Echo Research surveyed 10,024 adults (split almost evenly between men and women) online across 10 countries: the BRIC nations, Japan, the U.S.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in