Conclusions from the 2013 'World PR Report': Optimism Dips While Industry Grows
The Holmes Report, always a reliable observer of PR’s worldwide pulse, had a big week. In addition to announcing the winners of its awards program naming the best agencies and campaigns around the globe, it also released its yearly “World PR Report” on “trends and attitudes” within the industry. Of course you should read it yourself, but here’s our best impression of a quick summary:
- The most surprising conclusion is that, despite solid growth in the industry itself, executives on the whole seem to be a little less optimistic about PR’s future than they were a year ago: optimism levels were down from 7.7/10
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in