Companies Enlist 'Digital Detectives' for Social Media Programs
At the International Association of Business Communicator’s (IABC’s) Corporate Communication and Social Media Summit on Friday, presenters from Whirlpool, Sprint, and Pfizer discussed how their companies have used social media in a range of areas, from customer service and new product launches to employee and crisis communications.
Whirlpool has given unique job titles and descriptions to some employees involved in social media, according to Brian Snyder, senior manager of corporate communications. He said, “We took our team of ‘laundryologists’ out of the laboratory and put them on Twitter to address customers’ questions.”
“Whirlpool
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