Coming Soon to Theaters: Calorie Counts

Across the U.S., movie theaters are preparing to make some unwanted concessions.

For weeks, theater owners have lobbied the Food and Drug Administration and congressional staff members for exemption from proposed rules requiring their snack stands to post the calories in popcorn, nachos, hot pretzels and other prepared foods. Today, the FDA is expected to announce its decision. (Update: As of March 30, it looks like a decision still hasn’t been made.)

Movie-concession disclosure rules fall under the same healthcare law provision that seeks to educate consumers by requiring chain restaurants to post the nutritional content of menu items. But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in