Coke's New Airport Stunt Welcomes Travelers to 'World's Happiest Country'
Coke has long associated its brand with happiness — even dedicating entire websites to the philosophical meaning of the word, and calling the contents of a can of cola “140 happy calories.”
Now, the company is taking advantage of a happy coincidence — the fact that part of its logo happens to look like the Danish flag — to welcome people to Denmark, recently voted the “happiest country in the world” by the United Nations.
In honor of the Danish tradition of greeting arriving visitors by waving flags, Coke’s local agency, McCann Copenhagen, created an interactive airport ad that dispenses flags.
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