Coke Marcomms Team Reorganizes Around Consumer Engagement
Late last week, Coca-Cola announced that its marketing communications team is being reorganized around three principles, marcomms leader Wendy Clark told Ad Age: “content, connections, and integration.” Previously, Clark said, the emphasis had been more on paid media.
“It was a revelation to discover that of the 150 million views the brand has amassed on YouTube, only 25 million to 30 million of those views could be attributed to content Coca-Cola had put into the marketplace,” the story says.
Ivan
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