Coke Lays Off the 'Brominated Vegetable Oil' Sauce

Note the brownish consistency…

Ever tried to set your soda on fire and notice that it just wouldn’t light up?

Yesterday brought yet another case of a big brand responding to social media peer pressure.

In a story that’s oddly similar to the ongoing GMO “debate”, the Coca-Cola Company announced yesterday that it would stop using “brominated vegetable oil”, which happens to contain a flame-retardant chemical called bromine, in some of its beverages.

Here’s a nice description of bromine’s effects via the CDC:

“Bromine works by directly irritating the skin, mucous membranes, and tissues.”

Sounds