CNN anchor Rick Sanchez may be most well known (to media and tech geeks, at least) for being an avid Twitter user and incorporating social media into his program. This past weekend, Sanchez used Twitter to take aim at Fox News with the following Tweets:
if i didn’t believe in doing right thing, i’d be rich anchoring at fox news
do u know how much money i’d make if i’d sold out as hispanic and worked at fox news, r u kidding, one problem, looking in mirror
Mediaite’s Steve Krakauer pinged the Fox News PR department, who provided the following response:
Everyone knows that Rick is an industry joke, he shows that he’s a hack everyday. And he doesn’t have to worry about working at FOX because we only hire talent who have the ability to generate ratings.
Well then. We’re not interested in the media cat fight aspect of this story, but are interested in the PR ramifications. As Krakauer states, “Sanchez is known for attention-grabbing comments and actions. But in the Twitter world, these types of comments are only exacerbated by the complete lack of network oversight. It’s doubtful CNN would have cleared these statements, but on Twitter, an oversharer like Sanchez can let his uncensored thoughts get disseminated to the public, and picked up immediately…”