CNN Election Night: The Empire State Building Will Determine The Winner

Didn’t think CNN could come up with a dumber pseudo-branding stunt than beaming its reporters into the studio as holograms that weren’t really holograms?

Well, tonight everyone’s favorite name in cable news plans to commandeer the Empire State Building for use as a sort of (very confusing) election barometer. We’ll let them explain:

“…the iconic beacon of Gotham will be exclusively displaying the race to 270 electoral votes with a vertical LED illuminated ‘meter’ on its spire—blue for President Obama, and red for former Governor Romney.”

Still not clear on that? It’s OK, neither are we–but we do know that the entire “spire” will turn either red or blue once the winner has been declared.

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