This PRNewser moderated the “Blogging Tech” panel at today’s PRSA T3 Conference in New York, alongside Peter Kafka of AllThingsD, Matt Sarrel of PC Magazine and Caroline McCarthy of CNET.
A comment by McCarthy may have driven the most note taking among the crowd when she stated, “Twitter has pretty much replaced ProfNet” when it comes to her sourcing stories. ProfNet already faces competition from Peter Shankman’s HARO, and it’s natural that Twitter and other social networks/sites will start to creep in as well.
We’ve heard from numerous agencies on both sides of the fence, some have canceled or are considering canceling their ProfNet subscriptions, while others believe the service provides unique value. What’s your take?