Clip of Naked Man at Buckingham Palace Turns Out to Be a Stunt

Why was there no PR firm involved?

In totally unsurprising news, a video that went viral (does a million views even qualify as viral anymore?) over the weekend turned out to be a promo stunt for a show on the E! network.

The client, which clearly has plenty of money left over after promising $100 million to various people whose names start with K*, created the stunt with its ad agency BBH Los Angeles.

Here’s the initial video, which is somehow even more poorly acted than an episode of Keeping up with the Kardashians:

Yesterday, Cosmopolitan’s resident expert in all things British wrote that “It has to be [a viral marketing stunt], because Queen Elizabeth would NEVER.”

Right he was!

The campaign is fairly elaborate: it includes a fake tabloid web site and the E! version of a fake press release; this all started around Christmas with a video of The Queen, better known as Elizabeth Hurley, dropping an “f-bomb” during a...

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