Citigroup Wants to Be a Bank You Can Trust -- and Follow on Twitter

It’s no coincidence that Citigroup now has a Facebook page, YouTube videos, and blogs behind it. The bank’s even tweeting, under the guidance of Frank Eliason, who joined in August to lead social media strategy efforts.

The bank is out to regain consumer trust, a Reuters story says, to “reach out to the younger, wealthier urban Americans that it wants as banking customers — and to improve the bank’s tarnished image.”

Eliason’s known for this kind of thing — he came to the company from Comcast, where he used Twitter to address customer concerns, the story says.