Cision Webcast Proceeds After Brief Earthquake Disruption

The dynamic of paid, earned, and owned media was discussed during Cision’s webcast about the future of media on Tuesday. The format included a rapid-fire session with fifteen questions and thirty speakers in sixty minutes. To shake things up a bit more, the webcast took place shortly after the East coast earthquake hit. Discussions during the webcast confirmed recent media trends that relate to PR.

Paid media no longer wholly dominant: “Earned media must be part of your marketing plan from the start.