On Tuesday, Chris Brown lost it. Today, he’s apologizing on BET’s 106th and Park.
We asked if PR could help him out (we saw a couple of simple “No” responses pop up on Twitter), and Mike Paul,president of MGP & Associates PR, offers an answer on his blog, The Reputation Doctor (along with the assertion that “he could really help this kid”).
In addition to intensive media training prior to the F.A.M.E. release, Paul writes, “Chris Brown needs to own the issue of hitting Rihanna. He needs to speak about it often and in every interview to prove he has learned from his mistakes and will never hit a woman again.”
*Update after the jump.
He definitely doesn’t do that in his apology, but rather lays out how he and his team send over talking points to be addressed when he’s interviewed. He even says at one point that he won’t do the interview if the interviewer isn’t willing to go along with the talking points; “we usually kind of back out and wait until there’s a better situation,” he says.
The assault against Rihanna and Brown’s obvious temper problems are the elephant in every room he walks into. An ABC statement says that “there were no talking points offered” and Robin Roberts goes on to say that she was clear about the fact that his past would be a topic of conversation.
To stand in front of the cameras and admit that there’s a lack of transparency in his interviews is misguided and tasteless. Stay classy Chris Brown.