Chris Brogan on Building Trust And Its Impact on Business
“I use trust to move revenue,” said Chris Brogan at an event held at the Harvard Club in New York this morning. Brogan was joined by his Trust Agents co-author Julien Smith, alongside David Maister and Charlie Green, authors of The Trusted Advisor.
The panel discussion examined how trust, one of the basic human qualities, can be earned and developed within communities not just for marketing or business purposes, but because, “people trust people, people don’t trust companies,” said panelist Charlie Green.
Smith
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