Chobani Bear Rages Through Streets of NYC in Search of Yogurt

New Yorkers just can’t catch a break. They can no longer be assured of turning a corner without being confronted by a demon baby in a runaway stroller, a hoard of zombies grabbing at their feet from beneath a sidewalk, or, now, a bear with an insatiable hunger for natural food (specifically yogurt) expressing its fiery rage toward non-natural edibles.

Greek yogurt maker Chobani is the latest brand to take its guerilla marketing tactics to the streets of NYC.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in