Earlier this week our sister site SocialTimes reported on a development that could be good news for SM-savvy non-profits: two services have joined to make donation as easy as clicking “reply” or posting a comment.
Transaction startup Chirpify launched in February 2012 but made headlines with a new round of funding last month. As TechCrunch notes, its selling point is not entirely new: several competitors already allow consumers to buy things by replying to tweets (after allowing PayPal or another similar service to connect to their Twitter accounts, of course). The model works for everything from downloads and digital subscriptions to clothes and concert tickets.
This week, however, Chirpify revealed plans to expand its existing presence in the non-profit space by partnering with Greater Giving, a PayPal equivalent dealing exclusively with charity organizations.
The deal: one of Greater Giving’s non-profit partners (which include DoveLewis Emergency Animal Hospital, Metropolitan Performing Arts Academy, Stiletto Stampede, and The Shade Project) posts a message on Facebook, Twitter, or Instagram. After they’ve enabled Chirpify, fans who want to donate can simply reply or comment with “donate” or another designated keyword. Here’s an early adopter you might recognize:
And here’s a slightly different client:
This model is particularly relevant to the non-profit sector, which is always looking for creative new ways to solicit donations. Shares and retweets, of course, can spread organizations’ messages faster and more effectively than ever.
Chirpify has already worked with organizations like Stand Up to Cancer and VH1 Save the Music. Will the service and its competitors become a fixture on the charity landscape?