Child's Play Launches Party Program to Reach Moms

Child’s Play Communications, which specializes in outreach to moms, has launched House Partypalooza, a marketing program that enlists moms (“chosen based on their suitability for individual brands,” according to the launch release) to host events, invite other moms, and spread the word about different brands. Selected moms are given product samples, instructions, and other supplies to host the events, and in many cases there is a small stipend.