Lewis Lazare, advertising columnist for the Chicago Sun-Times was the guest on mediabistro.com’s Morning Media Menu podcast today. One of the topics discussed was whether or not advertising and marketing publications focus too much on “peripheral” industry issues, as opposed to “core” business issues such as creative campaigns and ideas.
“Are we being spun, are the PR teams doing their job too well, or are we not pushing hard enough?” AgencySpy editor Matt Van Hoven asked Lazare.
“You don’t have to worry about the spin, you can ignore that if you want,” he replied. “Not that most agencies even have great PR departments anymore, they basically decimated those…”