Check These Boxes Before Issuing Your RFP
Today we bring you a guest post from Tim Munroe, VP of business development at Boston’s Pan Communications, concerning the dreaded RFP–and some tips on how to make the process a more valuable experience for all involved.
Over my 20 years in public relations, I have seen many requests for proposals (RFPs) from companies seeking agency services. Candidly, most RFPs are simply boilerplate, copy and pasted and with little to no tailoring to a company’s specific PR needs.
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