Charmin PR on Time Square Bathrooms: 'We're Not a Believer in All Media is Good Media'

For the last three years, Charmin has set up free public bathrooms in the middle of New York’s Time Square. The campaign always gets a lot of buzz and Proctor and Gamble PR tells us that it has generated two billion media impressions.

This year, a new twist has been added, as people can audition to be a worker (Charmin is calling them “brand ambassadors.”) in the bathroom, and even get paid a $10,000 salary. Open auditions take place in New York on November 5th, and five people will be chosen.

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