Challenge Targets Teens with Eco-Friendly Message

DoSomething.org has teamed with Nestlé Waters North America and Olivia Munn for a program to promote eco-friendliness among teens.

The “Green Your School” Challenge is in its fifth year and runs through April 22, a.k.a. Earth Day. Historically, the initiative has pushed for recycling programs, energy saving measures, and other environmental action. This year, in its collaboration with Munn and Nestlé for the “Don’t be Trashy” initiative, they’re telling teens to spread the word about recycling on Facebook and other online spaces.

In exchange for their efforts, teens have the chance to randomly win movie tickets, scholarships, and other prizes.