That sound you hear? It’s the sound of thousands of publicists scurrying about the office, making sure those business cards, product demos and other swag is ready to go for the Consumer Electronics Show (CES), the annual tech orgy, which this year takes place January 7-10 in Las Vegas.
We can only imagine the many tactics journalists take to stay off the press list for this event, and therefore spare themselves of inbox sabotage.
The Seattle Times reports:
With less than a week to go before the Consumer Electronics Show throws open its doors to the tech world, the PR pitches have passed their peak. They came like a deluge earlier this month.
One of the most extravagant pitches we received came from Goldmund Media Room, a high-end Swiss home-theater company that took a different course to separating its products from the crowd: It offered to fly reporters on a private jet from Las Vegas to Los Angeles, where they would get a look at a $300,000 home-theater setup.
Are you going to CES? Let us know who stole the show, who flopped and who had the best “booth babes.” Send in your news, before, during or after the show to prnewser at mediabistro.com, or via our anonymous tips box.