Century 21 Real Estate Still Up For Grabs, Burson Defending
Century 21 Real Estate is currently reviewing all marketing partners, including PR. A source tells PRNewser that a decision should come by end of year.
Burson-Marsteller, Century 21’s current PR agency of record confirmed to PRNewser that they have re-pitched. Ogilvy PR has also confirmed they pitched the business. Cohn & Wolfe said they are not pitching the business.
The PR review is part of an overall marketing review and there is a large paid media component.
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