Publicists usually act as the middle men between their clients and the media, but what happens when journalists skip the PRs and go straight to the source? According to Dylan Howard, editor-in-chief of Celebuzz, a pretty good story.
In his So What Do You Do? interview, Howard describes how he pursued Charlie Sheen directly, and eventually scored an exclusive interview with the #TigerBlood celeb.
“After a little research, I hit gold, sourcing Sheen’s phone number from another source. When I called his cell phone, his personal assistant Rick Calamaro, told me Sheen wouldn’t be commenting. Unperturbed, I sent Sheen many more text messages, offering him that time-honored reporter’s standby: a chance to put forth his side of the story. Eventually it paid off and I got replies from the man himself,” he said.
Read the full interview in So What Do You Do, Dylan Howard, Editor-in-Chief of Celebuzz? and let us know your comments.
How do you handle it when a journalist bypasses you and contacts your client directly?
— Andrea Hackett