Celebrity Endorsements Are Basically Worthless

Last week TechCrunch ran a story that bears repeating for everyone in PR. As our friend Jeremy Pepper put it:

Let’s explain…

  • Everyone has a startup
  • Everyone wants his or her startup to succeed
  • Everyone knows that exposure is critical to success
  • Everyone assumes that celebrity endorsements will greatly magnify that exposure

This isn’t quite true, though.

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