Celebrity Endorsements Are Basically Worthless
Last week TechCrunch ran a story that bears repeating for everyone in PR. As our friend Jeremy Pepper put it:
PR 101 information that celebrity endorsements mean very little outside fashion but tech still has to figure it out. http://t.co/WoeKxFxpwd
— Jeremy Pepper (@jspepper) December 16, 2013
Let’s explain…
- Everyone has a startup
- Everyone wants his or her startup to succeed
- Everyone knows that exposure is critical to success
- Everyone assumes that celebrity endorsements will greatly magnify that exposure
This isn’t quite true, though.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in