5 Ways Brands Use Pop Culture Icons in Cross-Platform Campaigns

How to promote multi-tasking talent...

Sesame Street Big Birdman Video Image

‘Celebrity Row’ at New York Knicks games is a longtime tradition featuring courtside appearances by well-known personalities who attend to (in most cases) watch the team lose.

Of course, sports teams aren’t the only “brands” supported by celebrities and other pop culture icons: personalities with healthy followings now wield more social influence on an ever-expanding number of digital platforms. In response, brands have enlisted them to work on a wider range of projects from charities to parodies.

At the recent Media Summit New York, media and marketing executives discussed the merits of such cross-platform initiatives and called on case studies to show those that had achieved diverse objectives.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in