Carnival Triumph Debacle: Let the Damage Control Begin!

Last week’s Triumph fiasco was one of the larger customer service failures in recent memory and the biggest corporate PR challenge of the year to date–the photos released last Thursday and Friday only show us how big the problem really is. Now it’s PR’s time to shine as the Carnival Cruise Lines damage control campaign begins!

First, despite what seemed to be radio silence on the Carnival side, the company’s social media team was active throughout the incident, issuing updates and countering rumors–but we think you’ll agree that tweets like these probably didn’t improve public perceptions of the scandal:

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