Remember Dunkin’ Donuts’ breakfast sandwich that replaced a bagel with two doughnuts? Well, just in time for the hottest part of summer, Carl’s Jr. is unveiling its own frosty version of a sandwich between non-traditional bread substitutes, and is doing so in truly epic fashion. In the latest promo from the burger chain (below), the Strawberry Pop-Tart Ice Cream Sandwich (a mouthful in more ways than one!) receives a debut befitting a modern marvel of mythic proportions…which, of course, it is.
The ad, created by agency 72andSunny, pairs the immediately recognizable and unquestionably epic theme from “2001: A Space Odyssey” with rave reviews from notable sources like The Huffington Post. The viewer is then given an up-close view as the tantalizing treat is assembled by hand, and is completed (in all its glory) just as the music reaches its climax.
We must say, even though we were taken in by the intensity of it all, we were left wondering one thing: Weren’t we just given detailed instructions on how to construct such a wonder of epic deliciousness ourselves out of things we probably already have in the kitchen (a pop tart, an ice cream scoop, and some ice cream)?