Cannes Lions Introduces Holding Company Award

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By Tonya Garcia Comment

The Cannes Lions International Festival of Creativity will be awarding the Holding Company of the Year prize for the first time this year. The award will be calculated from across a number of categories including PR, cyber, and outdoor. An agency owned 20 percent or more by a holding company will contribute points to the tally.

The awards will take place June 19 through 25. Fleishman-Hillard CEO Dave Senay is leading this year’s PR Lions jury. In the video above, Tom Beckman from the Cannes PR award-winning firm Prime PR talks about the event. More info about the event available here.