We’d like to take this opportunity to highlight a particularly inspiring tale of PR working in the public interest.
Dick Lippin, founder of The Lippin Group (an entertainment communications and marketing firm famous for representing rock stars like Eric Clapton and Brian Wilson), lost his wife Ronnie, who PRWeek once called one of “Hollywood’s top publicists”, to a rare form of breast cancer six years ago. Motivated by the fact that reliable advice was so hard to come by during his wife’s illness, he then collaborated with the Tower Cancer Research Foundation to establish the Ronnie Lippin Cancer Information and Resource Line.
The project, funded by the Lippin Family Trust, recently partnered with the non-profit Cancer Support Community to expand its outreach by offering free in-person counseling services at CSC offices in Pasadena and West LA.
Lippin plans to expand the group’s services further in the future, and he says that “It means a lot to me and [my daughter] Alex that Ronnie’s legacy carries on in this way.”