Can 'Weird Al' Save Radio Shack? Can Tim and Eric Save Pizza Rolls?
DISCLAIMER: We still have a huge soft spot for “Weird Al” Yankovic. We lost track of him in the 90s, but your editor is not in any way ashamed to admit that he still knows ALL the words to “Fat” and “Eat It” (and most of “Dare to Be Stupid”). “Word Crimes” was the best thing we’ve seen/heard from him in years.
That said, the question posed by Radio Shack‘s choice of Yankovic as its new spokesman is, “How can a fading brand reassert its own relevance?”
Here’s the new ad, created by our friends at Austin agency GSD&M, that launched this morning:
It’s funny, but the ending joke illustrates the problem: when you think of Radio Shack, what do you think of beyond batteries? Cords? Earbuds? iPhone cases?
Here’s a key line from a New Yorker profile of Weird Al back in August by Sasha-Frere Jones:
“…his somehow ageless fifty-four-year-old has become popular not...
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