Can Social Media and a Viral Video Save a Town?

According to the The Wall Street Journal, Hamburg, Iowa needs to raise $5.6 million to reinforce its levee in order to protect its town from potential flooding. Since federal, state, and local resources have been exhausted, townspeople are now asking private citizens for donations of just $3 per person, saying, “for less than a latte, you can save a town.” In order to get the word out, they have created a website that features an inspiring, humorous video (above) of the townspeople dancing on Main Street to their own version of the classic song “Proud Mary.”

For