Can PR Spending Predict a New Tech Bubble?

Earlier this week the San Francisco Chronicle published a sort of insider’s perspective on how the state of tech PR could reveal a pending Silicon Valley “bubble”—and they asked a couple of our favorite contacts to weigh in.

Tech’s venture capital take in 2013 was its highest since 2001, leading some unnamed observers to both wonder whether there’s a new bubble approaching and, if so, when it might burst. As white-hot industries begin their rapid fall back to earth, PR budgets are usually the first to get cut—so market experts look to the communications industry for clues regarding the health of Silicon Valley at large.

According to Christina Farr of Venture Beat, one important factor to note is how many big names take their operations in-house after “realiz[ing] that managing the press should be done the same way as their investors.”

Harrison Wise of Wise PR says the move toward in-house teams emphasizes the importance of “hard results”,...