Sony Ericsson has partnered with the Women’s Tennis Association on its new YouTube series launching in March, “Xperia Hot Shots.” The series will follow six WTA players as they compete in more than 50 tournaments.
Players will be in contact with fans through Facebook and other social media, accessed of course on their mobile devices. The participants haven’t been chosen yet, but fans will have a say in that as well.
Here’s the part that should give a little pause.
According to Mashable, Sony Ericsson spokesperson, tennis star Maria Sharapova, is designing the logo for the show. (See the image above.) Given the recent logo backlash some brands have experienced, perhaps Sony Ericsson has some behind-the-scenes designers to help her out.