Can Brooklyn Be Bottled, Branded, and Sold on Shelves?

Brooklyn’s “become somewhat of a marketing term,” a New York Times article quotes Harry Rosenblum, an owner of Williamsburg cooking-supply store Brooklyn Kitchen. What that means for small business owners who produce Brooklyn-aligned products, and the people set to capitalize on the trend, is still emerging.

The article says there are “more and more Brooklyneers in Manhattan and beyond, and a growing number of businesses to serve them.” That means “D.I.Y. chic,” and a certain kind of culture.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in