California Chrome Has A Shoe Deal with Skechers

The company is betting on a win.

skechers california chromeSkechers, the makers of Fit Flops and the debunked Shape-Ups “fitness shoes,” has signed a marketing deal with California Chrome, such that the brand will be the apparel of choice of the thoroughbred’s handlers, will appear on California Chrome’s blanket, and will make its way to the winner’s circle if the horse wins the Triple Crown on Saturday. Sources say it’s the largest deal since UPS spent major bucks on a deal with Big Brown in 2008.

“We’re spending a couple bucks to the roll the dice and if this horse wins it all, we’ll be part of it,” said Skechers CEO Robert Greenberg.

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