BuzzFeed's Favorite Marketing 'Bot' Account Is a Weird Product Launch Stunt
In case you spend even more time trolling blogs and Twitter feeds than we do, you’ve probably heard of horse_ebooks. Here are prime examples of the feed at work, posted over the past week:
No circus act lifts or beach body workouts.
— Horse ebooks (@Horse_ebooks) September 20, 2013
What if you could do the very
— Horse ebooks (@Horse_ebooks) September 16, 2013
You get the idea. It appeared to be the perfect encapsulation of all the things we love/hate about Twitter and social in general: unintentionally hilarious snippets of automated spam copy promoting random self-published ebooks and posted without so much as a thought toward order or logic.
Essenial Guide to Lasting Pain Relief http://t.co/V9f3mrahuL
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in