BuzzFeed Forces Us to Ask, Again: 'What Is Sponsored Content?'

Last night on Twitter, quite a few journalists shared this link along with their general “WTF, LOL” responses.

Target BF

If you don’t want to click on it, we’ll summarize: it’s a BuzzFeed listicle summarizing 16 ways in which shopping at Target is just so totally awesome–and did you know you that you can save a little more money with these super-secret tricks?!

The question: is it paid media? The answer: apparently not.

One contact attributed its appearance to the constant need for new content; its primary source appears to be the unaffiliated “All Things Target” site, and the angle holds that these “secrets” amount to “hacking” the nation’s second-largest retail chain.

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