Buying Google Ads To Counter Bad Press Is Not a New Strategy
A story from Harvard’s Nieman Journalism Lab was flagged by many PR professionals yesterday. The story outlined how the New Zealand Seafood Industry Council countered bad press – namely a negative story in the NY Times – which pointed to, “ominous signs of overfishing.”
When people searched for related keywords, they found Google ads saying the Times had “apologized” for the story, which wasn’t technically true. The Times apologized for using the trade association’s photograph without permission.
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