Butterball's Non-Response to Thanksgiving Abuse Controversy

Butterball pretty much rules the turkey game. Millions of Americans will eat its products this week (and, thanks to the magic of leftovers, next week too). The company also scores high marks when it comes to PR. Its famous Talk Line, staffed by graduates of Butterball University, grants cooking advice to millions (the team receives 12,000 calls on Thanksgiving day alone).

And yet, when it comes to more controversial matters, the company’s PR team has a whole lot less to say.

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