BusinessWire Launches Online Press Kit Offering
Occasionally, PRNewser will get sent a hard copy press kit. We’ll admit that they do stand out amidst the sea of email and social media streams we’re following throughout the day.
However, it’s no surprise to PR and marketing types that like most other content, the press kit is now digital. BusinessWire is trying to capitalize on that with the launch of “Online Press Kit by Business Wire” today.
Tom Becktold, SVP of Marketing at BusinessWire stopped by PRNewser’s offices today to chat us up about the new offering, as well as catch up on other areas of the newswire business (more on that later).
He said the new offering is geared primarily towards conferences and events.
“CES
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