Business Wire Goes All in on Social Measurement

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Today Business Wire announced a new feature that confirms its investment in both social and big data: expanded press release monitoring and social media analysis reports will now be available to all clients along with standard distribution.

According to marketing SVP and top tweeter Tom Becktold, BW decided to make social reporting automatic and expand its partnership with analytics platform provider NUVI because:

“We recognize that releases are becoming more important tools to engage consumers directly and that a lot of the conversation about press releases is happening on social.”

Becktold

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