Burson-Marsteller Study: 79% Of Fortune 100 Present On At Least One Social Platform
Global Social Media Checkup
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A Burson-Marsteller study released today found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.
Interestingly, Twitter is most popular, as 65% of the Fortune 100 have an account with the service. 54% have a Facebook fan page, 50% are on YouTube and only 33% have a corporate blog.
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