Burson-Marsteller continues its focus on China with a new specialty group focused on the country, led by Daisy King. The practice will be based in New York.
King, the firm’s former market leader in the Shanghai, Guangzhou, and Chengdu offices will serve as MD in the corporate practice reporting to Jason Schechter, the practice chair. She joined the firm 11 years ago.
The new group will work with U.S.-based companies with comms needs in China, and Chinese companies seeking PR help here.